Textured, fluffy white fabric.

WE BELIEVE IN THE PRECISION OF CLEAN

At Swash® our holistic approach to product development ensures that our detergents are both incredibly effective yet unbelievably simple to use.

When it comes to cleaning, we've been conditioned to think in extremes — that more is always better.

That's simply not true. At Swash™, we believe in cleaning the smart way — knowing what you put into your appliances determines what you get out of them.

As a part of Whirlpool Corporation, we're experts in the art and science of cleaning, and we want to share that knowledge with you. When you clean with Swash™, you're not just cleaning - you're caring for your belongings and your appliances. It's precision cleaning, and it means never guessing, using only what you need — no more, no less.

Swash™. The Smart Way to Wash.

 

 

THE FOUR ELEMENTS OF THE PRECISION OF CLEAN

PHYSICS

Utilizes friction and motion to loosen and break down soils

CHEMISTRY

Developed by chemistry experts to help fight stains

WATER

A universal solvent that is essential to any cleaning process

HEAT

Uses the natural effects of heat to help clean and care for your belongings

 

 

 

 

A woman wearing a leather jacket, T-shirt and leather pants.

WHEN IT COMES TO CLEANING, WE'VE BEEN CONDITIONED TO THINK IN EXTREMES — THAT MORE IS ALWAYS BETTER.

That's simply not true. At Swash®, we believe in cleaning the smart way — knowing what you put into your appliances determines what you get out of them.

A closet with neutral colored clothes and shoes.

YOUR BELONGLINGS. YOUR KIND OF DETERGENT.

Swash® develops its products with the deep understanding and appreciation for the value your place on your belongings.

 

 

THE DETAILS MATTER

You put a lot of detailed thought into how you care for your clothes and belongings, which is why we've put a lot of thought into how to clean and maintain them.

 

 

THE DETAILS MATTER

You put a lot of detailed thought into how you care for your clothes and belongings, which is why we've put a lot of thought into how to clean and maintain them.

A woman wearing a chambray button down shirt
A cream colored sun hat on a stack of freshly cleaned blue linens.
A bottle of Swash Pure Linen Laundry Detergent lies on a white surface along with clothes and assorted accessories.
A woman wearing a stylish blue jumpsuit.
A bottle of Swash Pure Linen Laundry Detergent sitting on an open wooden shelf in a laundry room
A man tying his shoe next to a jump rope.
A light and airy laundry room with front loading machines and open shelving